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Peppers cable glands launch major rebrand

11 May 2017

Surrey based cable gland specialists Peppers has undergone a total brand review and
launched a bold and dynamic new visual identity and brand positioning to coincide with
the firms 25-year anniversary with the Currie & Warner Group.

Commenting on the rebrand, Peppers Managing Director Tush Thakore said: “More than just a visual refresh, this has been very much a strategic branding exercise.

"Peppers has gone through significant change since its inception and this rebrand was commissioned to bring the firms brand identity into line with its industry leading product and service proposition.

"The process identified and defined core areas of service advantage which can sometimes be
overlooked in favour of straight price comparison. However, it is the totality of our offering
which truly sets Peppers apart within the marketplace and supports the Company’s hard
earned ‘best value’ rather than ‘lowest price’ reputation.

"Our new brand positioning slogan ‘End-To-End Performance’ perfectly conveys the ‘Peppers
difference’ - a unique combination of unrivalled product quality and expertise which is
delivered by us throughout the customer journey.

"It’s an exciting time for Peppers, and we feel the re-brand both helps us consolidate our
position as market leaders whilst giving us a framework to focus on developing those areas of
the business which have helped put us there.”

The striking new ‘Peppers Globe Logo’ has been designed to be evocative of the outgoing
logotype as Peppers wanted to retain a link back to the previous visual identity and were
keen to reassure customers that the business is positively evolving and developing rather than radically altering course.

The branding strategy and new visual identity were developed in collaboration with WDA
Branding, a global brand consultancy known for helping organisations grow through brand- driven creativity.

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