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Atlas Interactive expands its Middle Eastern operation

Author : J GALE

07 February 2011

International training and learning solutions specialists Atlas Interactive is embarking on a significant growth strategy in the Middle East with the expansion of its operation to boost activities in the region.

Atlas’ new office base in Abu Dhabi will service clients across the Gulf with a focus on UAE, Qatar, Oman, Saudi Arabia, Iraq and Kuwait and with the addition of three new hires, shows the continued commitment to the company’s customers across the region.

Atlas already provides learning solutions to a large number of companies in the region, including Petrofac, Qatar Gas, Shell ME, ADGAS, Total, Dolphin Energy, GASCO and Occidental. The company plans to generate substantial growth for the company in the Middle East over the forthcoming years with the objective to double income in the next 12 months. 

Martin Lees, vice president for business development has been successfully providing solutions for the company’s growing client base for the past two years and has more than 20 years experience with learning and development and HSE, gained from blue chip oil companies across the Middle East.

Industry stalwart Mary Lou Marinda joins the Middle East team as business support executive following six years working in the United Arab Emirates with companies including Gulf Industrial Services, Denholm Yam and Hansa Flex Hydraulics Middle East.

Mary Lou is joined by Raju Venlcat as business development manager with more than 10 years experience in the learning sector in senior sales roles across the UAE and Asia Pacific with oil and gas and corporate clients. Atlas is currently recruiting for a vice president to lead the newly established Middle East team.

These appointments follow a re-organisation of the company structure and will bring the client service and operational team in Abu Dhabi to four, increasing the focus on customer service, new product development and account management.

Atlas has experienced rapid growth in its business following private equity investment from HG Capital PLC in 2007. Revenue in the last year has increased by over 20%, with correspondingly strong profit growth and further sales expansion expected in 2011 as the company moves into more international regions and market sectors.

Martin Lees, vice president for business development in the Middle East said: “We have been working with the oil and gas sector in the Middle East for more than 12 years, and with our ever expanding product portfolio and increased customer interest it was evident that we had a great opportunity to expand our team to continue to provide the same high level of service and learning solutions across this extensive region.

“The increasing demand in the Middle East for certification and compliance within the oil and gas Industry has increased demand for our innovative solutions which have already been adopted by the majority of the world’s leading oil and gas majors.

“The Middle East market is very buoyant and continues to have potential for growth. There are many similarities to the North Sea market and we will be using our experience and expertise to develop these opportunities.”

Atlas Interactive already provides training to more than 50,000 industry professionals in the North Sea and tens of thousands of workers in Ras Laffan, in Qatar. In the UAE Atlas has provided learning solutions to the ADNOC group of companies and independents such as Bunduq Oil Company, Dubai Petroleum, Total Abu Al Bukhosh and Dolphin Energy.

Atlas also has global contracts with all of the world’s largest international oil companies.

“Atlas makes a difference with our in-depth knowledge of the global oil and gas industry, our innovative learning and development techniques and our understanding of the technical, compliance and safety issues that affect production and processing,” added Mr Lees.

Our clients tell us that the breadth of our generic portfolio, coupled with our flexibility to develop bespoke courses that address their specific issues unique to each region, are key for them choosing Atlas as their preferred training provider. Through partnerships with industry bodies like OPITO and formal qualifications including BTEC, we are helping companies to effectively meet their competency and compliance requirements.

Atlas will be exhibiting at MEOS 2011 in Bahrain with a stand in the Get Energy pavilion from the 21st – 23rd March. Get Energy will be delivering its first programme focused on education, training and workforce development for the oil and gas industry during this exhibition.

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