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New appointments at Dialight with special focus on Middle East

Author : J GALE

21 February 2011

Two new members join the UK sales team and a regional manager is appointed for the Middle East to strengthen Dialight's position in these markets as a forerunner in the field of industrial LED lighting.

Dialight (LSE: DIA.L), has announced three new appointments who between them bring many years of experience in the strategically important hazardous location market and of successfully developing business sales in the Middle East. Together they will contribute to the continuing growth of the company's solid state hazardous area lighting business.

Lee Westwood and Costas Yarrow join Dialight's UK team as Area Sales Managers, jointly bringing over 40 years of experience in hazardous area equipment. Moving to Dialight from Appleton ATX, a division of Emerson Industrial Automation, Lee's experience ranges from installation work to specification of hazardous area equipment, while Costas joins from Whitecroft Lighting Ltd having started in hazardous area and petro-chemical markets before becoming involved in sales of industrial and commercial applications.

Pieter Zijlmans joins Dialight as General Manager Middle East for hazardous area and industrial lighting, having previously spent more than five years in the oil and gas sector, most recently as General Manager for the Middle East region at the TKH Group, a Dutch stock listed company providing state of the art telecommunication and electro technical engineering and industrial solutions.

Pieter comments: "From my experience, introducing innovative energy saving products in the Middle East is a win-win situation for the oil & gas companies, energy companies and local governments; they save money and operating cost and are lowering their carbon footprint while investing in a sustainable future." He cites a quote from earlier this year from Mr. Mohammed Al Jariri, Senior Manager Business Excellence and Environment at the Dubai Electricity and Water Authority: "LED Lighting products are products that will help the region to conserve instead of consume energy."

Dialight CEO Roy Burton stated: "These new appointments will enable us to drive faster sales growth in the strategically important sector of hazardous area lighting. Now with our new Middle East office we are also well positioned to substantially expand our business in that key region as part of our intention to establish Dialight as the market leader for industrial LED lighting throughout Europe, Asia and the Middle East."

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