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Industrial automation at Hannover Messe 2011 – Show preview

09 March 2011

Demand for energy is rising steadily worldwide, particularly in megacities while fossil fuel resources continue to dwindle. Coping with this imbalance requires a commitment to new process automation products, systems and solutions. The German Society for Measurement and Automatic Control (GMA) recently conducted a survey of more than 1,000 members of two key German engineering and electrical industry associations (VDI and VDE).

More than half of the respondents see the development of energy efficiency solutions as the biggest challenge facing the measurement and automation technology sector. The vital importance of energy efficiency will be reflected at all the trade fairs at Hannover Messe 2011 (4 to 8 April), including Industrial Automation, the trade fair for process, factory and building automation systems and solutions.

The Industrial Automation fair is in fact being restructured in order to integrate it more closely with Hannover Messe’s energy-industry content: in 2011 its Process Automation section (formerly Interkama+) will be relocated to Hall 11 and will thus have a direct interface with the energy-themed tradeshows. It will therefore also be closer to Halls 14 and 15, which have a strong focus on energy efficiency.

New theme area in Hall 9: ICT in Automation
Industrial Automation 2011 will feature a new theme area located strategically in Hall 9, between its Factory Automation and Process Automation sections. Known as ICT in Automation, it will focus on industrial communication technology and automation-related IT hardware and software. Hannover Messe 2011 is the hub of international industry, a shop window for more than 4,000 innovations and emerging trends.

Success is quantifiable. 21 per cent of the trade visitors at Hannover Messe 2010 had firm investment intentions. More than 72 per cent of these visitors said they were looking to invest in new and improved technology, while 73 per cent said they would be back in 2011.

Automation sector anticipates growth
The mood in the industrial automation sector is positive, with more than 50% of the GMA survey respondents saying they expected growth in each of the next two years.

Process automation: smart ideas that save energy

Manufacturers have long been using advanced automation technology to cuts costs and increase productivity. But one of the biggest challenges facing these companies today is to find solutions that save energy, resources and, ultimately, the environment. This is the domain of process automation.
Modern process automation employs metrology and analysis equipment, computer-based technologies and software engineering to streamline the measurement and the closed and open-loop control systems used to manage production processes.

The end-result: industrial processes that are clean, safe, reliable and, most importantly, efficient. Process automation thus has applications in a wide range of areas, including the chemicals, pharmaceuticals and metal production sectors as well as the oil, gas, paper and cement industries.

Conserving energy with automation, process automation alone has the potential to reduce energy wastage by 10 to 15 per cent on average. Recent studies show that as much as 80 per cent of the energy value chain – from energy source to end-user – is affected by inefficiencies of some sort or other. These include transmission and conversion losses and sub-optimal production processes.

Clearly, to ensure success in business and protect the environment, we need to produce and use energy much more efficiently than is currently the case. In complex chemical plants, energy costs account for about 20 per cent of total production costs, while in the metal production industry they account for as much as 50 per cent of total production costs. The good news: intelligent process automation solutions offer enormous potential for energy savings.

Process automation is the brains behind energy-intelligent production, wielding a sophisticated array of measurement and analysis equipment and software to devise strategies for energy-optimised industrial plant operation. It is an environmentally
sustainable route to enhanced competitiveness.

Closer to the energy action
In 2011, in response to exhibitor demand, Deutsche Messe will be relocating the Process Automation section of the Industrial Automation fair to Hall 11. The move will integrate the Process Automation section more closely into the Energy fair, which spans Halls 11, 12, 13 and 27, and yield powerful synergy benefits for exhibitors and visitors.

Hazardous area exhibitors at Hannover Messe 2011


Intrinsically safe indicating temperature transmitters: Beka will be showcasing a full range of panel and field mounting intrinsically safe and non certified safe area models.

The intrinsically safe transmitters have ATEX, FM, cFM and IECEx certification permitting installation in all gas and dust areas. The field mounting BA474D also has associated apparatus certification allowing, when installed in a safe area, direct connection to a hazardous area sensor without the need for Zener barriers or galvanic isolators.

All the models are Hart enabled and feature a large easy to read 20mm high five digit display plus a 31 segment bargraph that may be illuminated by an optional loop powered backlight. The field mounting instruments have a robust IP66 GRP enclosure with an armoured glass window and a separate terminal compartment suitable for installation in harsh industrial and offshore environments. The panel mounting transmitters have an IP66 front panel and an IP66 seal between the instrument and the mounting panel.

All models are approved to the latest Hart protocol standard revision 7 and include diagnostics that monitor the health of both the transmitter and the sensor. Transmitter configuration may be performed via Hart digital communication or the instrument push buttons.

Ecom will be showcasing such products as a ‘new generation of hazardous area mobile phone available with optional integrated Ex camera’ at Messe 2011. The company says that following the success of the popular 200 -Ex the 21 -Ex series phones boast even more features to give increased versatility. Whether you are a loan worker wishing to keep in touch or carrying out DSEAR inspections and need to take a quick picture of a non compliance using the’s optional integrated ATEX certified camera ‘the is the perfect phone for the today’s hazardous area engineer’, they add.
The 21 series Ex mobile phone has an IP 67 rating and is tough enough to withstand the harsh conditions of your hazardous area boasting reinforced scratch proof screen and housing. The 21 series are the first intrinsically safe mobile phones available with integrated ATEX certified camera.
The 21 series Ex mobile phones provide excellent performance with intuitive menus and enough battery power for even the longest of hazardous area inspection rounds.

Extronics has announced that it will exhibiting its range of hazardous area equipment at Hannover Messe, and you can visit the Extronics stand - B69 in Hall 11.

Some of the products that the company will be focusing include the iCAM 501 zone 0 intrinsically safe digital camera is the perfect visualisation tool for use in hazardous areas. ATEX and IECEx certified the iCAM501 can be used in all sectors of industry including Chemical & Pharmaceutical plants, Oil & Gas production platforms, Refineries and Mining to name but a few.

Equipped with its super bright 4 LED flash, anti shake technology and 3.1 mega pixel resolution, the iCAM501 provides high quality images in all Hazardous Area environments. Data transfer to any computer in the safe area is simple and easy to undertake via a USB port utilising Picture Transfer Protocol (PTP) which is initiated automatically.

The company will also profile the iWAP201A which they say further extends the Extronics range of wireless solutions and is an ‘ideal, low-cost method of creating wireless hotspots and point-to-point links in Zone 2 hazardous areas’.

Extronics Managing Director, John Hartley commented: "The iWAP201A fills an important role in the development of a complete range of wireless solutions for hazardous areas. This is a low-cost, easy-to-deploy unit which can be used either to create a wireless hotspot or a point-to-point link. It fits perfectly with our existing wireless ranges and offers customers a real alternative when unlocking data from hazardous areas."

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